Privacy Policy

1. Who We Are

SideMind (ABN 14 649 487 237) is an AI automation agency based in Adelaide, South Australia. We build AI voice agents and lead qualification systems for businesses. You can reach us at kevin@sidemind.com.au.

2. What Information We Collect

We collect information in two ways: information you give us directly, and information generated automatically when you use our service.

Information you provide:

• Name, email address, phone number, and business details when you enquire or sign up
• Business information provided during client onboarding (company name, service areas, job types)
• Payment information processed through Stripe (we do not store card details directly)
• Communications you send to us via email or through our website

Information generated by our service:

• Call recordings and transcripts from AI voice agent interactions (on behalf of our clients)
• SMS conversation data from lead qualification workflows
• Lead information submitted through client enquiry forms
• Performance and usage data (call volumes, booking rates, response times)

3. How We Use Your Information

• To deliver and operate the SideMind service you have contracted us for
• To generate monthly performance reports for clients
• To communicate with you about your account, billing, and service updates
• To improve our AI agents and automation systems
• To comply with our legal obligations

We do not sell your personal information to third parties. We do not use your data for advertising purposes.

4. Third-Party Services We Use

To deliver our service, we use the following third-party platforms. Each has its own privacy policy and data handling practices:

• Retell AI — voice agent platform (call recordings and transcripts)
• Twilio — SMS and phone number infrastructure
• Make.com — automation workflows
• Google Sheets — lead data storage
• Calendly — appointment booking
• Stripe — payment processing
• Anthropic (Claude API) — AI conversation processing

5. Data Storage and Security

Your data is stored on secure third-party infrastructure. We apply reasonable technical and organisational measures to protect your information from unauthorised access, loss, or disclosure. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data is stored for as long as you are a client, plus 90 days after cancellation. After that period, your data is deleted or anonymised unless we are legally required to retain it.

6. Your Rights Under Australian Privacy Law

Under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Complain about how we handle your personal information

To exercise any of these rights, contact us at kevin@sidemind.com.au. We will respond within 30 days.

7. Cookies and Website Tracking

Our website may use standard cookies and analytics tools to understand how visitors use the site. We do not use tracking cookies for advertising. You can disable cookies in your browser settings.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify clients of material changes via email. Continued use of our service after changes constitutes acceptance of the updated policy.

9. Contact and Complaints

If you have questions or concerns about this policy or how we handle your information, contact us at kevin@sidemind.com.au.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.